News

20.05.2019

KID-E-CATS BRAND: A WORLDWIDE TV EXPOSURE

KID-E-CATS the series has been a ratings success from its premiere in October 2015 on CTC channel, where it quickly became the top show in the kids’ block, and also on leading children’s channel Carousel, where it launched in autumn 2016 and quickly became the best performing pre-school show in 2018. The Russian-language YouTube channel has gathered 1.5 million subscribers, totalling 1.8 billion views to date. The everyday adventures of Cookie, Pudding and Candy have not only won the hearts of children, but also the recognition of the industry: the show was last year’s Best Children’s Program at the prestigious TEFI Awards.

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15.05.2019

KID-E-CATS PRODUCTS HITTING THE SHELVES INTERNATIONALLY IN 2019

From preschool hit series on Russian CTC and Carousel and on Nick Jr on more than 150 countries, the Kid-E-Cats brand is successfully pursuing its global expansion. Conceived from the start as a full-scale property, Kid-E-Cats licensed products have already entered all major retail chains, toy stores and online stores in its home country, Russia, where customers can find over 500 SKU of different products: colouring books, storybooks, plush, stationery, puzzles, creative activity kits, board games, children’s apparel and bed linen, cereals and confectionery products.

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01.04.2019

KID-E-CATS BRAND GROWING STRONG IN ITALY

The Russian preschool hit Kid-E-Cats has been enjoying a great progression in Italy, and the series’ performance is catching the eye of numerous L&M partners. Initially broadcast on Nick Jr, the show premiered free-to-air last November on Cartoonito, where its share rose 20% above the channel’s average within two months.

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15.03.2019

KID-E-CATS MOBILE GAMES: INTERNATIONAL ROLL-OUT

The Kid-Е-Cats brand is expanding across mobile and digital: by the end of 2018 eight mobile games for kids had been released with more than 16 mlllion downloads. These games are designed to help children train their memory, improve their logical thinking and develop their motor skills, and they are ranked among top-selling educational games on Apple Store and Google Play in Russia.

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28.02.2019

EGMONT’S KID-E-CATS BOOKS HITTING THE SHELVES IN CEE

Since March 2019, children in Poland, Lithuania, Latvia and Estonia can enjoy the first Kid-E-Cats product lines of a range of story books, picture books, colouring activity books, sticker books and novelty books, created by leading children’s publisher Egmont, which acquired publishing rights to the preschool animated hit for CEE last year.

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